With its recent investment, Shifter aims to position itself as the go-to platform for businesses seeking efficient and flexible workforce management solutions.

The local startup Shifter, which facilitates shift-based workforce management, has secured an investment at a valuation of $3.7 million. The financial details of the investment and the names of the participants have not been disclosed, as it is among the initiatives of ITU Cekirdek.

Founded last year, Shifter enables businesses to effortlessly organize employee shifts, create schedules, and facilitate seamless communication within teams. The startup’s application allows employees to apply for shifts that align with their availability and preferences through a user-friendly mobile interface.

What sets Shifter apart in the market is its integration of shift planning, job posting, and messaging capabilities into a single platform. Unlike traditional solutions that solely focus on scheduling, Shifter’s application offers businesses a holistic solution for effective workforce management. Its advanced features, such as AI-powered smart shift recommendations and automatic shift application approvals, provide a competitive advantage in the industry.

With the recent investment, Shifter aims to position itself as the go-to platform for businesses seeking efficient and flexible workforce management solutions, focusing on global expansion.

In the long term, Shifter has even more ambitious plans. Integrating artificial intelligence technology, including predictive analytics and sentiment analysis, is among the startup’s future plans. As a catalyst for positive change in the shift-based industry, the local startup envisions making workforce management more accessible, flexible, and efficient for both businesses and employees.

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