The platform that helps share social and environmental issues: Milu.

Milu, which has not received any investment so far, plans to kick off its first investment round with the new year and allocate the funds it secures to the team, technology, and marketing.

Milu, founded by Berkay Uzuner and Ayşenur Dedecan at the end of 2021, offers a platform where individuals can share social and environmental issues in their surroundings. Users can not only list the problems they encounter but also vote on issues shared by other users to determine the issues that will come to the forefront. This helps prioritize and reduce the costs of areas where municipalities, brands, or companies allocate resources.

In addition, in the community section of the platform, the Sustainable Development Goals are communalized. NGOs or companies working in the context of these goals organize social responsibility projects, and users can participate in these projects through Milu. In the long term, the initiative aims to make social media the center of social responsibility and issue resolution throughout Turkey.

Milu’s founding story is based on the “Smart Cities” themed entrepreneurship competition called “Innovation Boost” organized by the ITU Entrepreneurship Club in 2021. The initiative, originally born as “Kentimiz” in the early stages, brought together a team of four for the first time in the competition. “Kentimiz” was an idea where citizens shared their problems, and other citizens voted on these issues to bring the most important problems to the forefront. Over time, with the goal of expanding to campuses, private companies, and, most importantly, globally, it underwent a name, logo, and color change, becoming “Milu.”

Currently, Varsapp, beije, Malty, Hiwell, Hop, Disappear, Walkers, Peddon, Memoritory, and Yancep are among Milu’s solution partners. All brands provide their services to Milu users at discounted rates to contribute to the solution of the issues shared on the platform. In addition, the social responsibility efforts carried out by Kafessiz Türkiye, Çorbada Tuzun Olsun, and Psikopark associations are also featured in the community tab of the initiative.

In the near future, a gamification system will be added to the platform. With this system, users will accumulate Impact Points (IP) for every action they take on Milu. They can use the accumulated IPs to make donations to NGOs, purchase discounts from solution partners, and participate in special events. Additionally, monthly competitions will offer various rewards to those who achieve top rankings. This way, individuals’ efforts to improve their living spaces will be rewarded.

Milu, currently having around 500 users, plans to scale this number rapidly with the opening of schools. Milu’s customers currently consist of 1 university and 10 brands, all of which are currently free. The initiative, which has not received any investment so far, plans to embark on its first investment round with the new year and allocate the investment to the team, technology, and marketing. Additionally, it aims to expand to three more major cities using the investment.